I was talking to a creator last week who told me she’s burned out from posting on Instagram.
She’s creating Reels. She’s optimizing captions. She’s posting at the “right” times. She’s engaging with other accounts.
And her reach? Down 40% from six months ago.
She asked me, “Is it even worth it anymore?”
Here’s what I told her: Stop fighting the algorithm on crowded platforms. Start building on platforms where the algorithm actually works in your favor.
That platform right now is Threads.
The Current Social Media Reality
Let me be direct about something most creators won’t admit.
Instagram, X (formerly Twitter), and LinkedIn are saturated.
Not kind of saturated. Completely saturated.
On Instagram, you’re competing with millions of creators posting Reels. The algorithm prioritizes engagement over everything else. If your first 100 views don’t convert to saves and shares, your content dies.
On X, your tweets get buried in seconds. Unless you have a massive following or you’re paying for visibility, your content disappears into the void.
On LinkedIn, the platform rewards specific content types. Long-form posts with carousels. Video content. Anything else gets minimal reach.
And here’s the kicker: these platforms have been around long enough that everyone knows the “hacks.”
Posting at 7 AM. Using trending audio. Writing hook-heavy captions. Engaging for 30 minutes before you post.
When everyone knows the playbook, the playbook stops working.
That’s where we are in 2025.
Most creators are exhausted. They’re posting consistently, following all the rules, and still seeing declining reach.
The platforms aren’t broken. They’re just too crowded.
Why Threads Is Different – Threads Growth Platform
Threads launched in July 2023. It hit 100 million users in five days.
But here’s what matters more than the numbers: the platform is still in its growth phase.
What does that mean for creators?
It means the algorithm isn’t weaponized yet.
On Instagram, you need perfect engagement metrics in the first hour. On X, you need to pay for visibility. On LinkedIn, you need to fit specific content formats.
On Threads? You just need to show up and post something valuable.
Let me break down why Threads is the easiest social media platform to grow on right now.
Low Friction Posting
Threads doesn’t require editing. No video editing. No graphic design. No carousel creation.
You write a post. You hit publish. That’s it.
Compare that to Instagram Reels. You need to shoot video, edit it, add captions, choose trending audio, write a caption, add hashtags, and post at the optimal time.
Or compare it to LinkedIn carousels. You need to design slides, write copy for each slide, create a hook, and optimize for engagement.
Threads? Write your thoughts. Post. Done.
This low friction format is why Threads is perfect for creators who want to build an audience without the production overhead.
Conversational Format
Threads is designed for conversation, not performance.
On Instagram, you’re performing for the algorithm. On X, you’re competing for attention. On LinkedIn, you’re positioning yourself as an authority.
On Threads, you’re having conversations.
The platform rewards authentic, conversational posts. You don’t need to be polished. You don’t need to be perfect. You just need to be real.
I’ve seen Threads posts with typos go viral. I’ve seen simple observations get thousands of likes. I’ve seen creators grow from 0 to 1,800 followers in 45 days by posting consistently.
The platform rewards substance over style.
Discoverability
Here’s the biggest difference: Threads’ algorithm actually surfaces your content to new people.
On Instagram, if you have 1,000 followers, your post might reach 100 of them. The rest need to come from hashtags or Reels discoverability.
On Threads, your posts regularly reach people who don’t follow you. The “For You” feed is aggressive about showing content from new accounts.
I’ve watched creators with 200 followers get posts seen by 50,000 people. That doesn’t happen on Instagram. It doesn’t happen on LinkedIn. It doesn’t happen on X unless you go viral.
On Threads, it happens regularly.
Why? Because the platform is actively trying to help you find your audience. They want engagement. They want conversations. They want the platform to grow.
And the easiest way to do that is to surface good content, even from small accounts.
The Threads Opportunity – Creator Advantage on Threads
If you’re a creator who values substance over spectacle, Threads is built for you.
No Heavy Editing Required
You don’t need Canva. You don’t need CapCut. You don’t need Photoshop.
You need thoughts and the ability to articulate them clearly.
That’s it.
This levels the playing field. You’re not competing with creators who have editing teams. You’re competing on ideas, insights, and authenticity.
If you can write clearly and share valuable perspectives, you can grow on Threads.
No Algorithm Gaming
On Instagram, you need to post at specific times. You need to use trending audio. You need to hit certain engagement metrics in the first hour.
On LinkedIn, you need to write in specific formats. You need to use carousels. You need to optimize for saves and shares.
On Threads, you just need to post consistently and engage authentically.
The algorithm isn’t trying to trick you. It’s not hiding your content unless you follow specific rules.
Post something valuable. Engage with others. The algorithm will reward you.
It’s that simple.
Built for Writers and Thinkers
Threads is a text-first platform.
If you’re someone who thinks in words, not visuals, this is your platform.
Educators. Solopreneurs. Builders. Coaches. Writers. These are the creators who thrive on Threads.
You don’t need to be camera-ready. You don’t need to create visually stunning content. You just need to share insights that help people.
Who Threads Is Best For and Why use Threads!
Threads isn’t for everyone. Let me be clear about that.
If you’re building a brand that relies on visual aesthetics (fashion, design, travel), Instagram is still your platform.
If you’re building a brand that relies on short-form video (comedy, entertainment, lifestyle), TikTok and Instagram Reels are still your platforms.
But if you’re building a brand based on ideas, insights, and expertise, Threads is the best opportunity right now.
Here’s who should prioritize Threads for creator growth:
Writers: If you write newsletters, blog posts, or books, Threads is your audience discovery engine. Share insights, link to your content, build a following of engaged readers.
Educators: If you teach a skill or share knowledge, Threads is where your audience is actively looking for learning opportunities. Post tips, frameworks, and actionable advice.
Solopreneurs: If you’re building a business as a team of one, Threads is low-effort, high-return. You can build authority without the production overhead of other platforms.
Builders: If you’re building in public (SaaS, products, services), Threads is the perfect place to share your journey. The community is supportive. The audience is engaged.
If you fit any of these categories, Threads should be your primary platform in 2025.
Common Misconceptions About Threads
Every time I tell someone to focus on Threads, I hear the same objections.
Let me address them.
“Threads Is Too Early”
Yes, Threads is still growing. Yes, the platform is still adding features.
But that’s exactly why you should be on it now.
Early adopters on Instagram (2010-2012) built massive followings with minimal effort. Early adopters on TikTok (2018-2019) did the same.
The same thing is happening on Threads right now.
When a platform is early, the algorithm is generous. It’s trying to grow. It’s trying to keep users engaged. It’s trying to prove itself.
That means your content gets more reach. Your engagement rates are higher. Your growth is faster.
Waiting until Threads is “mature” means you’ll be competing with everyone else who waited. The opportunity will be smaller. The growth will be harder.
“There’s No Monetization Yet”
This one frustrates me the most.
Monetization isn’t about platform features. It’s about audience ownership.
You don’t make money from Instagram. You make money from your email list, your products, your services, your affiliate partnerships.
Instagram is just the discovery engine.
Threads works the same way.
Build your audience on Threads. Drive them to your email list. Monetize the relationship through your offers.
I know creators making $5,000 to $10,000 a month with audiences they built on Threads. Not through platform monetization. Through smart audience building and clear offers.
Don’t wait for Threads to add a creator fund or monetization features. Build your audience now. Monetize it yourself.
Why Threads Is a Leverage-First Platform, Not Hustle-First
Here’s the real reason I’m telling you to focus on Threads.
Most social platforms reward hustle. Post three times a day. Engage for hours. Optimize every detail. Track every metric.
Threads rewards leverage.
What’s the difference?
Hustle is time-intensive. You trade hours for results.
Leverage is system-intensive. You build a system that generates results with minimal ongoing effort.
On Threads, you can post once or twice a day, engage for 15 to 20 minutes, and see consistent growth.
You don’t need to spend hours editing. You don’t need to post at the perfect time. You don’t need to game the algorithm.
You just need to show up consistently and share valuable insights.
That’s leverage.
And leverage is how you build a sustainable creator business.
What to Do Next
If you’re serious about growing on Threads in 2025, here’s what I recommend.
Step 1: Create your Threads account. If you don’t have one yet, download the app and set up your profile. Connect it to your Instagram account if you want to bring over your existing audience.
Step 2: Post consistently for 30 days. Don’t worry about going viral. Don’t worry about perfect posts. Just show up every day and share something valuable. Insights from your work. Lessons from your journey. Questions for your audience.
Step 3: Engage authentically. Spend 15 to 20 minutes a day engaging with other creators. Comment thoughtfully. Start conversations. Build relationships.
Step 4: Use Threadeazy to streamline your workflow. If you’re serious about growth, you need a system. Threadeazy helps you schedule posts, analyze performance, repurpose content, and manage your community. It’s the tool I use to stay consistent without burning out.
Step 5: Track what works. After 30 days, look at which posts got the most engagement. Double down on those topics. Cut what’s not working.
Look, I’m not saying Threads is a magic solution. You still need to show up. You still need to create value. You still need to be consistent.
But if you’re going to put in the effort to build a social media presence, why not do it on a platform where the algorithm actually works in your favor?
Threads is the easiest social media platform to grow on right now. Not because it’s easy. Because it rewards the right behaviors.
Consistency. Authenticity. Value.
If you’re ready to stop fighting algorithms and start building an audience, Threads is your best bet in 2025.
Start today. Post your first thread. See where it takes you.
And if you need help managing your growth, check out Threadeazy. It’s the tool that makes Threads growth sustainable instead of exhausting.
